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The sexy women's fashion designers FIEERCE have been around for a few years now, but this holiday season they certainly wowed us with a tremendous first display at the Winter Blanche Fashion Show Featuring pop sensation CASSIE
House designer Louise Doane was much too busy back stage to notice my our camera clicking and note taking amidst the busy models, coordinators and make up artists, but she did manage to wave a quick hello once the gals were lined up and ready to go. The backstage coordinating was in the expert hands of Jade Simms of Netash Inc., who recently hosted the successful 4 Seasons Fashion Show at Revival.
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(left) Jade holds the 4Seasons
Fashion Show together
(right) Dewey catches the click @ Winter Blanche
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Dewey, the excited owner of Fieerce spoke to me about the direction of the fabulous fashion concept which focuses on the inter-changeable aspect of the designs. Solely for women, the pieces enhance the creativity by consistently being adjustable in different ways or with different layers. They also produce new designs every week. The target market - young and sexy with innovative, fresh styles that are vibrant and alive. Perfect setting for up and coming pop sensation CASSIE to perform a few of her current releases including hit song "Me And You". The Fieerce booth was a huge success at last year's Fashion Cares event, which proved these designs to be exactly what they were inteded for todays young, vibrant and sexy women with a whole lot of Attitude !
It was a brief appearance for the young songstress who flew in from New York with her two cute back up dancers to enthrall us with her bumping, grooving, hip grinding vocal performance to put the icing on the lovely design's of Louise Doane.
Visit the new Fieerce outlet at 718 Yonge St. in the heart of Toronto or purchase online at www.fieerce.com for a dynamic selection of tops, dresses, skirts, pants or jewellery. Fieerce apparel may also be purchased at Surga, Y.S. One Gypsy Alley, Basique, JJ Fashion, Elegant Fashion, Dear House, Rolo, JL Fashion Jewelry.
To Duey and Louise, thank you for such a lovely event. All the best to your success and looking forward to your spring collections !
Eryn Vogn
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